The Vaccine was an animation created by TV Globo Design Team. The objective of this animation was to show to the public how all the Covid-19 vaccines will  on human body and imune system. 

The main objective of this animation was to explain to the public in a scientific and very specific way how all types of vaccine work in the body. We wanted to get away from the informative info-graphic look and work more with colors, lights and textures. Adding this aesthetic sensibility without detracting from the main informative objective was a great challenge.The project was a great success and much appreciated by the general public.

 Many viewers were thrilled and hopeful for the start of the vaccine application.In addition, another interesting challenge was to move our entire production pipeline to home working, understanding all the benefits and problems to be solved in remote production. 

 As a starting point for the color scales, I preferred to treat the organism with warm colors as a base, and more pastel and grayish tones for the virus. As the virus takes over the organism, the entire color palette of the organism becomes darker and with bluish tones, dividing the healthy organism from the sick organism. 
The other combat cell structures were also created in accordance with this premise of creating an easy-to-understand visual structure, using color theory as the fundamental basis of artistic direction.

To differentiate between the microscopic universe inside the body and real environments, I decided to use a very short and limited focal field in the scenes inside the body and cells, using a lot of blur, bokehs and chromatic aberration. In order for the "characters" to be well divided from the background, we chose to create a 3-point lighting, with an ever-present "rim light" always cutting out the foreground and background.In the end, it was a super fun job where I was able to act as General Supervisor and Art Director of the project.

Credits: 

TV Globo


Vaccine
Published:

Owner

Vaccine

Published: